prAna presents Fait Trade™ lifestyle looks

Fair Trade™ Fiesta

CARLSBAD, CA (June 2018) – For more than 25 years prAna has been striving for positive changes through the use of sustainable materials and production. In spring / summer 2019, the Californian brand is going for Fair Trade™produced styles such as women’s Baja Popover, Milango Short or the Broderick Shirt for men. With the Fair Trade™ initiative prAna aims to give something back to the people behind the garments..

The Baja Popover is versatile and sustainable. The sweater for women is made of double woven organic cotton and is produced by Fair Trade™ standrads. The summer part comes with hood, kangaroo pocket, 3/4 button panel and a hidden inside pocket for passport and other valuables. The Baja Popover is equipped with a drawstring at the lower waistband and can therefore be worn casually wide or closer to the body.

Also produced from an organic cotton blend and Fair Trade™ is the matching Milango Short. The short comes with front and back patch pockets, an elasticized back waist and a drawcord at the front. The material is soft and light on the skin and makes the Milango Short the ideal trousers for travel or everyday adventures.

In spring / summer 2019 great looks with a sustainable background are also waiting for men. For example, the Broderick Shirt will be a new edition of 2018’s Broderick Embroidery: the stylish shirt with button-down collar will be available in 7 different colors / prints and two different fits (slim & standard). Like its forerunner, the Broderick Shirt is made of organic cotton. In spring 2019, however, the prAna classic will also be produced following Fair Trade™ standards.

Check out the video “Why hemp matters” HERE

Baja Popover                 Fair Trade™

Material                    65% Orgaic Cotton/ 35% Lenzing Modal®

Features                  blend double weave hoodie; paneled hood with ¾ button front placket; front welt kangaroo pocket with inside hidden passport size envelope pocket at wearer’s left; spagetti tie at waist

Colours                     Cargo Green/ Gravel/ Iced Aqua

Sizes                          XS-XL

SRP                            84,95 Euro

Milango Short              Fair Trade™

Material                    57% Organic Cotton/ 43% Lencing Tencel© Lyocell

Features                  blend textured dobby stripe; elasticized back waist; drawcord at front; front and back patch pockets

Colours                     Aloe/ Coal/ Pepple Grey

Sizes                          XS-XL

SRP                            49,95 Euro

Broderick Shirt            Fair Trade™

Material                    70% Organic Cotton/ 30% Polyester

Features                  Organic cotton woven blend popelin with print (hammerhead shark, agave, mountain peak); button down collar; left chest pocket

Colours                     Heather Grey/ Burnt Caramel/ Charcoal

Sizes                          XS-XL

SRP                            69,95 Euro

About prAna: prAna clothing and gear is made with intention — that every detail – from trim and fabric to hangtags – is carefully designed to enhance our lives today while still considering the needs of tomorrow. For more than 22 years, this vision has been at the root of prAna’s relationships with customers and retailers. prAna clothing is designed in Southern California with style and versatility in mind. prAna is deeply committed to mitigating the impact they have on the environment in manufacturing and selling its clothing and that all products are made in safe and fair working conditions. prAna is sold in five flagship stores, online at prana.com., and in 1,400 specialty retailers across the US, Canada, Europe and Asia. prAna is one of the portfolio brands of Columbia Sportswear Company (COLM).
For a list of prAna retailers, please visit prana.com/dealer-locator.html
prAna
3209 Lionshead Ave
Carlsbad, CA 92010
www.prana.com

Media Contact Europe
Josefine Hille
cenan@X-T-X.pbz
0049 (0)89 30 76 66–42

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