prAna recycling & bluesign® activewear


prAna recycling & bluesign® activewear

Summerly sun salutation

CARLSBAD, CA (March 2020) — prAna presents new women’s activewear for a healthy and sustainable lifestyle. This season’s three highlights – Tyrner Bra, Licidia Bra Top and Kimble Printed 7/8 Legging – come with flattering cuts, light texture, bright colors, and graphic prints. Needless to say, all prAna styles are ethically justifiable and made of recycled and bluesign® certified materials.

The new prAna active styles make you want to go outside for your yoga sessions, Pilates or any workout of choice under the sun. The lightly compressing material made of recycled polyester and elastane ensures optimum wearing comfort and a perfect fit. The moisture-wicking property of the material offers good climate management. The UPF 50+ sun protection factor even cares for one less worry. All styles are bluesign® certified and subject to the highest environmental standards in the textile industry.

With its adjustable straps for a secure hold, the breathable material and the reinforced cups (removable), the Tyrner Bra (RRP 60€) has all the features needed for best wearing comfort with optimum stability during movement. Slightly longer cut and wider straps – with the Licidia Bra Top (RRP 65€) everything stays in place even when moving dynamically. The Kimble Printed 7/8 Legging (RRP 90€) not only goes perfectly well with the two tops in terms of color, material, and shape but also provides the right amount of function with its wide waistband with mesh insert, a hidden pocket and the Coolmax® gusset for better ventilation.

All styles will be available from April 2020 at specialist retailers and online at

About prAna: prAna clothing and gear is made with intention – that every detail – from trim and fabric to hangtags – is carefully designed to enhance our lives today while still considering the needs of tomorrow. For more than 22 years, this vision has been at the root of prAna’s relationships with customers and retailers. prAna clothing is designed in Southern California with style and versatility in mind. prAna is deeply committed to mitigating the impact they have on the environment in manufacturing and selling its clothing and that all products are made in safe and fair working conditions. prAna is sold in five flagship stores, online at, and in 1,400 specialty retailers across the US, Canada, Europe and Asia. prAna is one of the portfolio brands of Columbia Sportswear Company (COLM).

Media Contact Europe
Josefine Hille
0049 (0)89 30 76 66–42
3209 Lionshead Ave
Carlsbad, CA 92010

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