prAna Swimwear made of recycling fiber ECONYL®

PRESS RELEASE


prAna Swimwear made of recycling fiber ECONYL®

100% recycled, 200% awesome

CARLSBAD, CA — For more than 20 years, PrAna is fully committed to environmentally friendly products – not only within the active and lifestyle collections, but also regarding their swimwear. The Californian brand has continuously evolved and improved its watersports apparel in terms of sustainability and finally reached a milestone: With swimwear for Summer 2020, prAna succeeded in replacing virgin polyester and nylon per 100% by the recycled fiber ECONYL®.

In addition to stay-put performance, a flawless fit and vibrant colors and prints, prAna swimwear now also convinces with 100% sustainable styles. In its swimwear collection for the summer of 2020, the Californian brand has managed to completely dispense virgin polyester or nylon (from oil). Instead, prAna uses ECONYL® for exciting and eco-friendly bathing styles.

ECONYL® is a recycled nylon. Its primary raw materials – wastes such as fishing nets, fabric remnants, old carpets or industrial plastics – derive from landfills and oceans all over the world. ECONYL® performs similarly to virgin nylon fibers, with the difference that it can be recycled and reshaped over and over again. ECONYL® regenerated nylon is not only a solution for waste but also a better alternative when it comes to fighting climate change. According to the manufacturer Aquafil, it reduces the global warming impact of nylon by up to 80% compared with the material from oil.

The decision for prAna swimwear 2020 is not only a question of style and desired performance. It is also a step against environmental pollution and reduces the individual CO2 footprint.

The sustainable swimwear from prAna is available in different shapes & colours. We are particularly keen on these three prints:

prAna Swimwear made of recycling fiber ECONYL®

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Black Stargazer

  • Margot Top   –   65,00€
  • Iona Bottom   –   60,00€
  • Margot One Piece   –   95,00€

Atlantic Camelia

  • Ella Top   –   65,00€
  • Sul Bottom   –   70,00€
  • Ella One Piece   –   110,00€

Liqueur Block Party

  • Amaka Top   –   70,00€
  • Innix Bottom   –   60,00€
  • Amaka One Piece   –   95,00€

Über prAna: “prAna“ steht im Sanskrit für Atmen, Leben und die Vitalität des Geistes. Die kalifornische Marke prAna mit Sitz in Carlsbad (Kalifornien) ist von der Yoga-Philosophie und der Umweltbewegung der amerikanischen Westküste ebenso geprägt wie von der Kletterszene der 90er Jahre. prAna stellt Yoga-, Kletter- und Lifestyle-Bekleidung, Accessoires sowie Bademode her und richtet sich damit an eine aktive Zielgruppe mit Sinn für Mode und Style. Seit der Unternehmensgründung 1992 legt prAna höchsten Wert auf Umweltverträglichkeit und Nachhaltigkeit: Als eines der ersten US-Unternehmen wurde prAna bluesign Systempartner und war der erste große Bekleidungshersteller in Nordamerika mit einer Fair Trade USA-Zertifizierung. prAna gehört zum Portfolio der Columbia Sportswear Company (COLM). prAna vertreibt weltweit über den stationären Handel (rund 1400 Fachhändler) sowie auch online über Partner und den Webshop www.prana.com.

Pressekontakt Europa
Josefine Hille
cenan@X-T-X.pbz
0049 (0)89 30 76 66–42
prAna
3209 Lionshead Ave
Carlsbad, CA 92010
www.prana.com/

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