PRANA: HAUPTPARTNER VOM ADVENTURE OUTDOOR FESTIVAL

#Dolomeet with prAna

CARLSBAD, CA (June 2018) — prAna clothing is designed for conscious people who love the outdoors. That’s why the Californian brand will be a main partner of the Adventure Outdoor Festival. From June 27th to 1st of July outdoor enthusiasts are invited to climb, bike and enjoy themselves in the beautiful setting of the Dolomites around Innichen, San Candido. prAna is proud sponsor of the boulder competition, supports yoga classes and will inform participants about sustainability.

From June 27th to July 1st the Adventure Outdoor Festival in San Candido Innichen, Italy will offer a fantastic program to outdoor enthusiasts. Slack lining, biking, yoga classes, films and exhibitions – The Festival is about discussing and experiencing everything related to outdoor adventures.

prAna incorporates the idea of bringing active people together and is proud to be part of this years festival. As the Californian brand has its roots in climbing and yoga, they will be partnering in these segments, as they will equip all teachers of the Yogadventure program with colourful and sustainable apparel and provide a prize for the winner of the 3crime street boulder contest.

Since eco consciousness is an important part of the festival spirit, visitors are welcome to stop by the prAna tent in the village. They will gladly host discussions about sustainable materials and fair production processes to learn about consumers opinions and educate about the brand.

About prAna: prAna clothing and gear is made with intention — that every detail – from trim and fabric to hangtags – is carefully designed to enhance our lives today while still considering the needs of tomorrow. For more than 22 years, this vision has been at the root of prAna’s relationships with customers and retailers. prAna clothing is designed in Southern California with style and versatility in mind. prAna is deeply committed to mitigating the impact they have on the environment in manufacturing and selling its clothing and that all products are made in safe and fair working conditions. prAna is sold in five flagship stores, online at prana.com., and in 1,400 specialty retailers across the US, Canada, Europe and Asia. prAna is one of the portfolio brands of Columbia Sportswear Company (COLM).
For a list of prAna retailers, please visit prana.com/dealer-locator.html
prAna
3209 Lionshead Ave
Carlsbad, CA 92010
www.prana.com

Media Contact Europe
Josefine Hille
cenan@X-T-X.pbz
0049 (0)89 30 76 66–42

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