prAna introducing new claim


prAna introducing new claim

Clothing For Positive Change

CARLSBAD, CA – Right in time for OutDoor by ISPO prAna presents its new claim „Clothing for positive change“. The Californian lifestyle and sportswear brand thus sends a clear signal: For more than 25 years, prAna has been striving to minimize its ecological footprint and exert a positive influence on environment and people. The brand is proud of its progress and expands sustainability goals from season to season. By summer 2020, more than 85% of its styles will be sustainable.

„’Positive change’ means to me that we are having an impact. Whether will it be locally, globally, socially – whatever that is – we are moving the ball forward.“ – Christian Castellani, US Sales Manager

„We are at this time, whereas consumers we have the power to purchase pieces of clothing that not only are beautiful and well-made but those choices also affect people and environments in a positive way.“ – Ashley Swapp, Digital Content Coordinator

„I think it’s important for all of us to understand that we have the potential really to change the world. It’s by looking at what we make and how we make it, but it’s also by inspiring others to create change.“  – Russ Hopcus, President

Progress not perfection

prAna runs sustainable operations on several levels – from bottom to top. From resources to production and packaging, the company strives to keep its ecological footprint as small as possible. In the 2020 summer collection, more than 85% of all styles have at least one sustainable attribute. These include bluesign, fair trade, organic materials, recycled materials, hemp, Tencel, RDS down and others.

About prAna: prAna clothing and gear is made with intention – that every detail – from trim and fabric to hangtags – is carefully designed to enhance our lives today while still considering the needs of tomorrow. For more than 22 years, this vision has been at the root of prAna’s relationships with customers and retailers. prAna clothing is designed in Southern California with style and versatility in mind. prAna is deeply committed to mitigating the impact they have on the environment in manufacturing and selling its clothing and that all products are made in safe and fair working conditions. prAna is sold in five flagship stores, online at, and in 1,400 specialty retailers across the US, Canada, Europe and Asia. prAna is one of the portfolio brands of Columbia Sportswear Company (COLM).

Media Contact Europe
Josefine Hille
0049 (0)89 30 76 66–42
3209 Lionshead Ave
Carlsbad, CA 92010

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