Cardiff fleece material - prAna presents soft basics made of hemp

The touch of nature

CARLSBAD, CA (September 2018) – Hemp is one of the eco friendliest textile fibers in the world and fits perfectly into the #sustainableclothingmovement. Leveraging this fiber and its unique features, prAna has developed the unique Cardiff Fleece. The durable, fleecy and sustainable hemp fleece material will be used for cozy, go-anywhere clothes like the Cozy Up Sweatshirt.

Sustainable clothes and natural fibers on the rise: For fall 2018, prAna is extending its range of hemp textiles due to their environment-friendly character and functional aspects. Hemp is a very robust plant and can be grown without chemical pesticides or fertilizers, resulting in better health and safety for farmers and fertile soils. Besides its small ecological footprint, hemp has a natural climate regulating function, wicks moisture, is antimicrobial, sturdy and long-lasting.

The new Cardiff Fleece by prAna proves: Hemp clothes don’t need to be itchy and scratchy. The innovative hybrid fleece consists of hemp, Tencel® and recycled polyester. These three fibres are not only kind to the planet but also play perfectly together. Tencel® gives the fabric a buttery soft feel, hemp caters to an eco-friendly production and recycled polyester adds in performance attributes like lower weight and quick drying times.

The Cardiff Fleece is used to create casual basics like Cozy Up Sweatshirt, Wayfree or Trawler Hooded Henley Fleece. prAna presents sustainable, warm and durable all-rounders – ideal for adventures on chilly fall days.

Womens Cozy Up Sweatshirt      

Material                    54 % hemp; 33 % recycled polyester; 13 % Lenzing tencel® lyocell

Features                  natural odor reducing features; UPF 50+; raglan sweatshirt; novelty twill tape along raglan seams; rip cuffs and bottom band; relaxed fit

Sizes                          XS–XL

Colors (Heather)   Charcoal; Equinox Blue; Grey; Mulled Wine; Deep Balsam; Sunray; Burnt Caramel

SRP          84,95 euro

Womens Cozy Up T-Shirt

Material                    54 % hemp; 33 % recycled polyester; 13 % Lenzing tencel® lyocell

Features                  natural odor reducing features; rolled sleeve cuffs; standard fit

Sizes                          XS–XL

Colors (Heather)   Cargo Green; Charcoal; Equinox Blue; Mulled Wine; Grey; Deep Balsam

SRP          44,95 euro

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Mens Wayfree

Material                    54 % hemp; 33 % recycled polyester; 13 % Lenzing tencel® lyocell

Features                  natural odor reducing features; UPF 30+; center front graphic; standard fit

Sizes                          S-XXL

Colors (Heather)   Charcoal; Bronzed

SRP          44,95 euro

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Mens Trawler Hooded Henley Fleece

Material                    54 % hemp; 33 % recycled polyester; 13 % Lenzing tencel® lyocell

Features                  double layer hood; kangaroo welt hand pockets with media port; front placket with twill tape detail; standard fit

Sizes                          XS-XXL

Colors (Heather)   Charcoal; Burnt Caramel; Grey

SRP          109,95 euro

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About prAna: prAna clothing and gear is made with intention – that every detail – from trim and fabric to hangtags – is carefully designed to enhance our lives today while still considering the needs of tomorrow. For more than 22 years, this vision has been at the root of prAna’s relationships with customers and retailers. prAna clothing is designed in Southern California with style and versatility in mind. prAna is deeply committed to mitigating the impact they have on the environment in manufacturing and selling its clothing and that all products are made in safe and fair working conditions. prAna is sold in five flagship stores, online at prana.com, and in 1,400 specialty retailers across the US, Canada, Europe and Asia. prAna is one of the portfolio brands of Columbia Sportswear Company (COLM).

prAna
3209 Lionshead Ave
Carlsbad, CA 92010
www.prana.com/
Media Contact Europe
Josefine Hille
cenan@X-T-X.pbz
0049 (0)89 30 76 66–42

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