Helinox joins the European Outdoor Group
Full European commitment
Korean-based outdoor brand Helinox has joined the European Outdoor Group (EOG). As the business continues to build its presence and turnover in Europe, the move is a sign that the company intends to play a full and active role in the outdoor trade community. After submitting an application to the EOG, full member status for Helinox was approved by the association’s membership committee last month.
Helinox is a world leader in the design and production of cutting-edge lightweight outdoor equipment and furniture, including chairs, cots and tables, trekking poles and umbrellas. Helinox Inc recently announced plans to plans to expand its European-based subsidiary, Helinox Europe BV, led by Andrew Shand as CEO Europe, and Sally McCoy as executive chairman of the board.
Young Lah, CEO of Helinox Inc, comments: “Helinox is an ambitious company and we have exciting plans that are starting to take shape in Europe. In preparing for business growth in the market, we also want to play a full and active role in the wider development of the sector. The European Outdoor Group provides great leadership and services to the industry and we are keen to collaborate with other businesses on projects such as responsibility, sustainability, market research and the promotion of the outdoors. We look forward to working with the EOG team and colleagues from across the trade.”
Mark Held, general secretary of the EOG, adds: “We’re delighted to welcome Helinox to the European Outdoor Group. The brand is dynamic and ambitious and clearly shares the association’s aims and objectives. The EOG’s membership continues to grow and broaden, which is good news for everyone involved. This makes the association ever more representative of the whole sector, which adds value and authority to our strong portfolio of projects and allows us to collaborate more effectively for the benefit of all.”
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