Lars Föll new General Manager Europe

GREGORY Personnel

Oudenaarde, Belgium – From June 1, 2018 Lars Föll takes up the newly created post of General Manager Europe at backpack specialist GREGORY. The 39-year old previously held the position Marketing and Sales Director Europe at premium backpack brand Tumi, which also belongs to the Samsonite Group.

Having held a number of posts with Samsonite, Lars Föll worked until recently with premium international pack and accessory brand Tumi, where he was Marketing and Sales Director for Europe. Lars Föll will now report directly to Arne Borrey, President Europe of the Samsonite Group.

Lars Föll will be further expanding the brand, together with Adrian Davison, Brand Director Europe, from the company headquarters in Belgium. He sees his main objective as building on the brand’s already strong growth in Europe by making GREGORY more visible in stores and increasing communication measures. He puts it like this: “I come from a brand where a love of product detail and a commitment to quality without compromises are very important. At GREGORY, I see the same thing – unique and extremely functional products with huge potential.”.

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Founded in 1977 by Wayne Gregory, Gregory Mountain Products remains the long-time leader in expedition packs, trekking packs, day packs and travel gear. World renowned for setting durability, comfort and performance standards in all their products, Gregory has won awards for its pack designs from such diverse media outlets as Outside Magazine, Backpacker Magazine, National Geographic Adventure, Popular Science, Men’s Journal, Consumers Digest and Alpinist Magazine. Responsible for many industry firsts in pack fit and design, the Gregory research and design team continues to lead the way in innovative backpack technology and performance. Gregory Mountain Products is an independent subsidiary of the Samsonite Group.

Press contact Europe
Ulrike Wittich
+49 (0)89 – 30 76 66 41

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