prAna expands Fair Trade programm
prAna expands Fair Trade programm
Humanity is making the right choices
CARLSBAD, CA — It started with a T-Shirt: In 2010, prAna was the very first North American apparel company partnering up with Fair Trade USA by producing the Soul Tee by Fair Trade standards. Today, the brand has converted multiple of their factories to Fair Trade Certified™ and has enlarged the amount of Fair Trade styles to 19% overall collections.
PrAna is a California-based apparel company that is rooted in a strong philosophy of creating better choices when it comes to environmental impact and working conditions. They have been the first North American apparel company partnering up with Fair Trade USA, a non-profit organization that certifies goods manufactured in developing countries meeting specific standards in terms of wages, individual or community well-being and environmental impact. The joint efforts began quietly, but have gained more and more momentum.
How does Fair Trade Certified™ work?
With every Fair Trade Certified product purchased, prAna pays an additional premium (up to 10% of FBE) that goes into a community development fund administrated by a democratically voted committee. Farmers and workers decide together on how to spend the funds to meet their social, economic or environmental needs.
Challenges of Fair Trade Certified™
A major challenge within fair trade apparel is getting the logistics of supply chain and production to be Fair Trade certified. From restricted materials to waste management to women’s rights – it’s a long list of standards a manufacturer needs to keep up to. This conversion process requires the will to rethink every step of a product’s life circle and to invest. Another part of the challenge is educating end consumers about the options they can choose from and why a higher price point comes with supporting better choices for the planet.
Fair Trade Certified™ expansion by prAna
So far, prAna has converted nine of their production facilities to Fair Trade Certified™ and is proud to announce that the conversion of four additional factories will be finalized by the end of 2019. Since the brand started to produce Fair Trade Certified™ clothing, they have given back over $400,000 to their workers worldwide. 19% of the spring/ summer 2020 collection is Fair Trade. What started out with a single Tee has evolved into a beautiful line of lifestyle and yoga apparel, supporting fair working and living conditions.
About prAna: prAna clothing and gear is made with intention – that every detail – from trim and fabric to hangtags – is carefully designed to enhance our lives today while still considering the needs of tomorrow. For more than 25 years, this vision has been at the root of prAna’s relationships with customers and retailers. prAna clothing is designed in Southern California with style and versatility in mind. prAna is deeply committed to mitigating the impact they have on the environment in manufacturing and selling its clothing and that all products are made in safe and fair working conditions. prAna is sold in five flagship stores, online at prana.com, and in 1,400 specialty retailers across the US, Canada, Europe and Asia. prAna is one of the portfolio brands of Columbia Sportswear Company (COLM).
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