prAna at ISPO 2017 - Women's Highlights

Adventure-ready, purpose-built!

Showing their new fall/winter ‘17 outdoor lifestyle-collection for women,
prAna introduces new key styles that prove what they do best: Creating
comfortable, versatile, stylish and sustainable clothes. Highlights include the
Women’s Showdown Jacket (bluesign® certified, PFC free, filled with RDSdown)
as well as the skinny leg Briann Pant (with UPF 50+).

For fall / winter 2017, the Californian brand continues to mix performance, style
and comfort with the use of sustainable materials and production. Building up on
the brand’s #sustainableclothingmovement, prAna is introducing the use of
traceable, responsible down (according to the independent Responsible Down
Standard RDS) and PFC-free durable water repellant (DWR) into its production.
These add to prAna having been one of the first major apparel makers to offer Fair
Trade certified clothing (and being officially accredited by the Fair Labor
Association) and the brand’s growing offerings of bluesign® certified styles.

The Showdown Jacket for men and women combines four attributes in one: dry,
warm, on-trend and it’s simply made right. The jacket is bluesign® certified, filled
90/10 RDS down, and features a unique outer fabric: a 64% eco-friendly yarn-dyed
recycling Polyester with a PFC-free DWR-finish. Its touch and feel is pretty untypical
for a down jacket, as the soft-brushed surface almost reminds of flannel. In the two
check-designs the Showdown Jacket comes with a unique lumberjack appeal.

The Briann Pant is a stylish, skinny leg addition to prAna’s range made from the
performance-focused Stretch Zion fabric. This traditional 5 pocket style comes as a
mid rise and is made from a sturdy and quick drying 93% Polyamide / 3% Elasthane
weave, providing a UFP 50+.
In its popular dress category prAna is adding the Fair Trade-certified Ellis Dress.
The cozy slub jersey features an oversized slouch collar with a drawcord. Made
from 60% Organic Cotton and 40% Polyester, the Ellis Dress is the perfect piece
to wear on everyday adventures or the afterwork drink.
The Mariana Sweater is a midweight, long sleeved, crew neck sweater with slight
color blocking and marked knit-in stripes. Its diagonal side zip turns it into a
highlight piece of an overall expanded collection of sweaters from lightweight to
heavyweight, from sporty to retro, in a modern fit.


Showdown Jacket bluesign® product, RDS

Material Shell: 64% recycled Polyester, 36% Polyester
Lining: 100% Nylon
Insulation: 650 FP 90/10 RDS Down
Features: Eco-friendly and PFC free durable water repellent (DWR), RDS certified down; Passport compatible interior zip pocket with media port
Colors: Bayou Blue, Charcoal, Woodland Red
Sizes: XS–XL

Ellis Dress Fair Trade Certified

Material: 60% Organic Cotton, 40% Polyester
Features: Oversized slouch collar with drawcord cinch; Relaxed fit
Colors: Black, Dark Plum, Gravel, Nautical
Sizes: XS–XL

Mariana Sweater

Material: 39% Nylon, 34% Polyester, 27% Wool
Colors: Dark Plum, Deep Balsam, Gravel
Sizes: XS – XL

Briann Pant

Material: 97% Nylon, 3% Spandex
Features: Durable water repellant (DWR) finish, UPF 50+, 5 pocket styling, 3 inseams, mid-rise, skinny leg
Colors: Black, Cargo Green, Coal, Moonrock
Sizes: 0-14

To learn more about prAna’s full outerwear offering and see the entire
Fall/Winter 2017 collection, please visit prAna at booth A1.106.

About prAna: prAna clothing and gear is made with intention — that every detail – from trim and fabric to hangtags – is carefully designed to enhance our lives today while still considering the needs of tomorrow. For more than 22 years, this vision has been at the root of prAna’s relationships with customers and retailers. prAna clothing is designed in Southern California with style and versatility in mind. prAna is deeply committed to mitigating the impact they have on the environment in manufacturing and selling its clothing and that all products are made in safe and fair working conditions. prAna is sold in five flagship stores, online at, and in 1,400 specialty retailers across the US, Canada, Europe and Asia. prAna is one of the portfolio brands of Columbia Sportswear Company (COLM).
For a list of prAna retailers, please visit
3209 Lionshead Ave
Carlsbad, CA 92010

Media Contact Europe
Benita Klingler
0049 (0)89 30 76 66–55

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