prAna Swimwear Spring / Summer 2017

Dive In and Float On

Bringing the California lifestyle to Europe, active wear specialists prAna are expanding their swimwear category with new silhouettes, prints and colors while maintaining functionality. True to their philosophy, they are sourcing a big part of the polyester yarns using recycled material.

Inspired by their immediate surroundings: The Pacific Ocean is only a stone’s throw from the prAna Headquarter in Carlsbad. California. This is where stand up paddlers, surfers and sun worshipers live the happy philosophy prAna exports to Europe with each of their colorful swimwear collections made from sustainable materials.

Since summer 2016, a big portion of the swimwear collection has been made from recycled polyester. Moving into summer 2017, that share is expanding significantly. „To us, it is a brand philosophy to use as much eco-friendly materials as possible. Luckily, we have also found really good solutions also for the stretch materials we use in swimwear”, says Ellen Krimmel, VP of Design and Merchandising.

Featuring the beloved strappy back details known from their active wear collection, the Dreaming One Piece, Dreaming Tankini and Dreaming Bikini Top for women show a flattering look from all sides. The collection offers different styles for all fits, functional silhouettes and a lot of love for detail. Soft bra cups are removable when applicable.

Other summer 2017 highlights are the Lorelei Sun Top and the Rai Swim Tight – with a UPF 50+ that makes them the perfect pick for active days at the seaside or stand up paddling. Both tight and top are made from 78% recycled polyester.

The popular Men’s Sediment Short comes in new colors and fresh patterns. The watermen’s classic is made from a quick drying fabric (92% recycled Polyester and 8% Spandex) with a security pocket and a key loop. Being one of the most versatile pieces in swimwear, the Sediment Short is good to go for most activities in, on and above the ocean. The new Calder Sleeveless (86% Polyester, 14% Spandex) adds to the series of Men’s sun tops with a UPF 50+.

About prAna: prAna clothing and gear is made with intention — that every detail – from trim and fabric to hangtags – is carefully designed to enhance our lives today while still considering the needs of tomorrow. For more than 22 years, this vision has been at the root of prAna’s relationships with customers and retailers. prAna clothing is designed in Southern California with style and versatility in mind. prAna is deeply committed to mitigating the impact they have on the environment in manufacturing and selling its clothing and that all products are made in safe and fair working conditions. prAna is sold in five flagship stores, online at, and in 1,400 specialty retailers across the US, Canada, Europe and Asia. prAna is one of the portfolio brands of Columbia Sportswear Company (COLM).
For a list of prAna retailers, please visit
3209 Lionshead Ave
Carlsbad, CA 92010

Media Contact Europe
Benita Klingler
0049 (0)89 30 76 66–55

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