prAna at ISPO 2017 - Men's Highlights

Adventure-soul on the move

Showing their new fall/winter ‘17 outdoor lifestyle-collection for men,
prAna introduces new key styles that prove what they do best: Creating
comfortable, versatile, stylish and sustainable clothes. Highlights
include the Men’s Showdown Jacket (bluesign® certified, PFC free, filled
with RDS-down) as well as the Winter Zion Pant with roll-up leg snaps,
cargo pockets and UPF 50+.

For fall/winter 2017, the Californian brand continues to mix performance, style
and comfort with the use of sustainable materials and production. Building up
on the brand’s #sustainableclothingmovement, prAna is introducing the use of
traceable, responsible down (according to the independent Responsible
Down Standard RDS) and PFC-free durable water repellent (DWR) into its
production. These add to prAna having been one of the first major apparel
makers to offer Fair Trade certified clothing (and being officially accredited by
the Fair Labor Association) and the brand’s growing offerings of bluesign®
certified styles.

The Showdown Jacket for men and women combines four attributes in one:
dry, warm, on-trend and simply made right. The jacket is bluesign® certified,
filled 90/10 RDS down, and features a unique outer fabric: a 64% eco-friendly
yarn-dyed recycling Polyester with a PFC-free DWR-finish. Its touch is pretty
untypical for a down jacket, as the soft-brushed surface almost reminds of
flannel. In the two check-designs the Showdown Jacket comes with a unique
lumberjack appeal.

prAna also introduces the Winter Zion Pant as a stylish performance pant next
to the denim and climbing categories. Made from their successful Stretch Zion
weave, it offers UPF 50+ and a comfy brushed back dobby. The pant comes
with mesh pockets as well as a dual entry cargo pocket with a zip closure. For a
flexible fit, the Winter Zion Pant is specked with an adjustable waistband and
roll-up leg snaps.

The new Zion Full Zip Hood mixes Stretch Zion fabric with fleece for a versatile and stylish layering piece. The Stretch Zion fabric comes with a DWRfinish
at hood, shoulder and the sleeve panels. The polyester-cotton blended
fleece at the lower body includes two warm hand pockets.
The Holberg ¼ Zip Sweater is a retro fashion piece expanding the
collection of performance and lifestyle sweaters and hoodies. The
sweater is made from a nylon / polyester / wool blended knit. It comes
in three different colors, melange stripes at the chest and a soft mock
neck.

MEN’S HIGHLIGHTS FALL / WINTER 17

Showdown Jacket (bluesign® product, RDS)

Material: Shell: 64% recycled Polyester, 36% Polyester; Lining: 100% Nylon; Insulation: 650 FP 90/10 RDS Down
Features: Eco-friendly and PFC-free durable water repellent (DWR), RDS certified down; Passport compatible interior zip pocket with media port
Colors: Charcoal, Coal, River Rock Blue
Sizes: XS–XXL

Winter Zion Pant

Material: 84% Nylon, 9% Spandex, 7% Polyester; Features: Mesh pockets, dual entry cargo pocket with zip closure, adjustable waistband, roll-up leg snaps, UFP 50+
Colors: Charcoal, Mud
Sizes: 28-40

Zion Full Zip Hood

Material: Upper Body: 97% Nylon, 3% Spandex; Lower Body: 88% Polyester, 12% Cotton
Features: Durable water repellent (DWR) finish at hood, shoulder and sleeve panels; Polyester-cotton blended fleece at lower body, front pockets
Colors: Charcoal, Coffee Bean
Sizes: XS–XXL

Holberg ¼ Zip Sweater

Material: 46% Nylon, 32% Polyester, 22% Wool

Colors: Auburn, Coal, Nocturnal Red
Sizes: S–XXL

To learn more about prAna’s full outerwear offering and see the entire Fall/Winter 2017 collection, please
visit prAna at booth A1.106.

Über prAna: „prAna“ steht im Sanskrit für ‚Atmen, Leben und die Vitalität des Geistes’. Die kalifornische Marke prAna ist von der Yoga-Philosophie und der Umweltbewegung der amerikanischen Westküste ebenso geprägt wie von der Kletterszene der 90er Jahre. prAna stellt Kletter-, Yoga,- Lifestyle-Bekleidung sowie Bademode her und richtet sich damit an eine aktive Zielgruppe mit einem Sinn für Mode und Style. Seit der Unternehmensgründung 1992 legt prAna konsequent höchsten Wert auf Umweltverträglichkeit und Nachhaltigkeit: Als eines der ersten US-Unternehmen wurde prAna bluesign Systempartner. Und prAna war der erste große Bekleidungshersteller in Nordamerika überhaupt mit einer Fair Trade USA-Zertifizierung. Die Zahl der Fair Trade-Styles steigt von Saison zu Saison. prAna hat seinen Unternehmenssitz in Carlsbad (Kalifornien) und gehört seit 2014 zu den Marken der Columbia Sportswear Company (COLM). prAna vertreibt weltweit über den stationären Handel (rund 1400 Fachhändler) sowie auch online über Partner und prana.com. Eine Übersicht über prAna Händler gibt es unter: prana.com/dealer-locator.html

prAna
3209 Lionshead Ave
Carlsbad, CA 92010
www.prana.com/
Pressekontakt Europa
Benita Klingler
cenan@X-T-X.pbz
0049 (0)89 30 76 66–55

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