prAna is a lifestyle brand that draws its name from the ancient Sanskrit word for breath, life and vitality of the spirit. The Californian brand has its roots in the yoga-philosophy and environmentalism of the West Coast and the climbing scene of the 90s. The prAna team creates purposeful and stylish apparel for people to pursue their passions on the water, mat, rock, trail, and street. prAna clothing and gear is made with intention – that every detail from trim and fabric to hangtags – is carefully designed to enhance our lives today while still considering the needs of tomorrow.
Founded in 1992, this vision has been the root of prAna’s relationships with customers and retailers for more than 22 years. prAna clothing is designed in Southern California with style and versatility in mind. prAna is deeply committed to mitigating the impact they have on the environment in manufacturing and selling its clothing and that all products are made in safe and fair working conditions. prAna was one of the first major apparel makers to offer Fair Trade Certified clothing and was also one of the first companies in the U.S. to offer bluesign® certified garments, growing these offerings year by year.
prAna’s headquarters are situated in Carlsbad, California. Since 2014, prAna is one of the portfolio brands of Columbia Sportswear Company (COLM). prAna wear is sold worldwide at around 1,400 retailers as well as online.
In 2015, KGK started coordinating prAna’s public relations in the UK, Sweden and France as well as the German speaking countries.