Founded in 2003, Inov-8 is one of the world’s leading all terrain footwear, apparel and equipment brands. Operating in over 60 countries, Inov-8 is committed to designing high quality, innovative products in both the running and performance training sectors.
The brand’s origins and footprints remain firmly etched into the muddy British fells. Over the years Inov-8 has optimized the products to meet the needs of many different terrains. From the mountain summits of the Alps and Rockies to the desert wilderness of the Sahara and Antarctica, Inov-8’s adventures have led to one single truth: The athletes’ interaction with the environment is the single most important factor when designing products.
Those who use Inov-8 products seek fearlessness, adventure and to discover their edge. Now under the ownership of Descente – a Japanese sportswear maker with an 80-year history of craftsmanship and excellence – and with inov-8 founder Wayne Edy still at the heart of product innovation, the brand’s future is packed with exciting possibilities.
KGK works for Inov-8 on a project-base.
Marketing Manager (Germany/Austria)