Since 1977, CRAFT stands for functional clothing made for passionate sports people. Founded in the Swedish town of Borås and with its headquarters still there, the brand developed a reputation as the pioneer of functional baselayers in the early years. Today, CRAFT is one of the world’s leading brands for technical sports apparel for biking, running and cross-country skiing.
CRAFT’s expertise in designing sport-specific garments with optimal functionality comes largely from a long and fruitful collaboration with elite athletes across the globe. CRAFT is owned by the listed Swedish New Wave Group. Its products are distributed worldwide.